When I set book marketing goals, I like to know what I’m aiming for. That helps me decide what to budget in terms of time, money, and other resources.
The following chart is just a ballpark estimate. I started with the Kindle Sales Calculator on Dave Chessons’s site: Kindle Best-Seller Calculator.
Then I added the average net income, per book, for a Kindle book sold in the U.S., and I figured my numbers from there.
(I’m posting this because I keep misplacing my own copy of these figures. If they’re on my website, they’re easier to find.)